Each year is full of new technological trends that set the direction of the development of the IT industry, the business world, and society in general. The last 12 months have been marked by the evolution of artificial intelligence, the Internet of Things, and the fight against deepfake — these are technologies that are known to most readers. And what breakthrough solutions are waiting for IT specialists in 2021?

New Cloud Services

PaaS (Platform as a service) public cloud services have their advantages, but sometimes it turns out that they also create limitations that are difficult to accept for large-scale solutions. For example…


Every UX and UI designer would like their products to be as useful as possible. Knowledge of current trends and correctly composing designs is just one of the many elements that UX and UI designers use. However, cognitive psychology is fundamental to creating digital products; and by knowing some of its principles, we can make it easier for users to interact with our products.

Memory is short and decisive

Memory consists of — among others — long-term, sensory, and short-term memory. Each of them differs in how long the information is kept for and how it is processed. Short-term memory is the so-called working memory…


The coronavirus (Covid-19) pandemic has tested many of the ways that companies operate, not least the HR function. One of the main challenges has been how to recruit and onboard people without being able to physically meet or and enjoy face-to-face contact. After operating in this ‘new normal’ for more than nine months now, ITMAGINATION has found that conducting recruitment remotely and adjusting its operating model to be less focused on recruitment for specific locations creates new possibilities to appeal to and hire some of Poland’s finest tech talent. …


Year-on-year, pre-holiday shopping madness is becoming more and more common, and advertising campaigns encourage consumers to take advantage of unique promotions. ITMAGINATION’s data analysis experts have examined 6 popular product categories and prove that big discounts are mostly advertising slogans. Once again, the high discounts turned out to be illusory rather than concrete.

Key findings: Only a third of the products were priced at their lowest level compared to the last 3 months for Black Friday in November. On the other hand, the average prices of the most popular electronics and household appliances on Black Friday were higher by over…


Any organization with an aspiration to thrive (not simply survive) in the new normal, understands that importance digital transformation. But at the heart of a successful digital transformation is a commitment to delivering satisfying digital experiences — for end customers (e.g. consumers), partners and employees. And in order for people to feel satisfied, they need to know where they are, how to get around, and how to complete their tasks. The foundation for a satisfying digital experience is information architecture (IA). …


When machinery fails in a manufacturing environment, it can have important operational (and sometimes strategic) consequences for the business. In the past, machine failure was simply something that happened — often without warning — and its impact on the business would be considered unfortunate, but inevitable. But in an age of hyper-competitive globalized markets, can any business afford unanticipated disruption to production?

Modern technology is showing us that machine failure can be anticipated and avoided. By making use of data analytics and Artificial Intelligence (AI), it’s possible to build ‘predictive maintenance’ solutions that can be effective in anticipating and —…


DevOps has been a hot topic among programmers, CTOs and CIOs for several years now. Approaches to DevOps and the tools used to support DevOps have become sufficiently mature that they’re now commonplace in teams and companies all around the world. DevOps enables tech companies and companies that design and build digital products to improve their time to market and the robustness and scalability of their products. And DevOps isn’t just relevant to tech companies — with most companies now devoting significant portions of their time and resources to developing proprietary digital products, DevOps is relevant to most organizations in…


The German word ‘Gestalt’ means an organized whole that is perceived as greater than the sum of its parts. The principles arose at the start of the twentieth century when research revealed that people are able to perceive images created from many different elements as a ‘whole’ because their minds subconsciously arrange different parts within an organized system.

Gestalt principles are being used today to influence the creation of intuitive, user friendly user interfaces (UI). But what are the Gestalt principles and why are they relevant to UX and UI design? …


If you want to build a product that will help your business be successful — whether that’s a website to sell a new product, a mobile app for your existing customers or software that will help you integrate internal workstreams — you must first know who you’re building it for. Seems obvious, right? But how do we achieve this?

Katarzyna Suwała, UX Designer at ITMAGINATION explains why having solid personas is key to the success of any UX project.

Identifying and building out profiles of personas is one of the most important steps in a User Experience (UX) design project…


In March 2020 most of us — individuals and businesses — experienced a dramatic and unprecedented change in our lives.

The global spread of Covid-19 (aka coronavirus) meant that many of things we’d normally take for granted — working in the office, huddling around a whiteboard to brainstorm or travelling to catch up with clients — were no longer possible. Companies have had to adapt rapidly and the pandemic has forced them to ask themselves:

How far have we really come on our digital transformation journey?

As companies and individuals get to grips with ‘the new normal’, Marcin Dąbrowski, CIO…

ITMAGINATION

We help our clients innovate by providing professional software development services, data analytics, and outsourcing.

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